Tuesday, 10 December 2013

Business Blog Tips

Business blogs are today very much essential in order to optimize website for search engine (SEO). Blog posting is one of the significant formats of off page optimization.
Hence most business enterprises are very keen to have their own blog active as one of the marketing tool.
Blogs can be used and are now often used by the business enterprises as they can be informative about their products and services offered. At the same time, they can be written in a way just as if you are talking to your customers, which is a significant factor.
Business Blog writing tips:
To write business blog, we state below some of the tips which will enable you to write blog for your business or even if you are looking for a career in blog writing then these tips will be helpful to you.
Know your customer:
One must first do research and track down the target audience. Tracking your target audience makes it easier to strategize your moves in marketing and then focus on that particular segment of audience. If you have a niche market, then trim down to the last possible segment. This will help to prepare oneself with the relevant information and accordingly write the blog. 
For example if you are into IT coaching then your ideal audience would be IT students and IT professionals. Again you can also target audience in the local area, wherein the coaching institute is located. That is, if your IT coaching class is in Charkop, Kandivali (West), Mumbai, you can then specify the location further by stating nearest possible class location.

Time table:
Next step in writing blog, is to set a proper timetable and then to follow it diligently, so that the blog is posted on the scheduled date. For this, one can use the excel sheet or spreadsheet by making separate columns for due dates and post dates. Incase if a freelancer is hired you can also then segregate the blogs by authors name of the related blog. In addition to these columns, another column of significance is of keyword used in the articles, as this will be helpful to know how well the keyword is ranking for the post. However, important is one should adhere to the set Timetable to post the blog.
How to Write:
Basically, sticking to the schedule is important in writing blogs.
One should also set writing timetable in addition to blog posting schedule. You can add two more columns of date and time of writing, to your spreadsheet.
Then set yourself to write the blog by isolating yourself into your room or into your office cabin, with not to disturb instructions or even you can go to the library. Decide the topic you wish to write and what you want to tell your audience.
Once these points are decided you can start typing on the thoughts that are coming into your mind on the decided topic. Do not get bothered even if you do not have any headline. You can later write your headline, it should be short and precise.
As written earlier keywords should be inter spread without disturbing the flow of the content, which should be relevant as well as unique. The language should be lucid so that the reader feels as if he is been addressed directly which makes the reader read further. The inter spread of keyword helps in SEO and thus help in Google ranking.
The crux to successful marketing lies in knowing the target audience. If you know your target audience, then you can efficiently synergize your available resources to market your product successfully.
As referred above, if you are running IT institute where you are teaching advanced professional IT courses such as PHP, JAVA, ASP.NET , SEO and SMO then one should target students or professionals from IT field.
Eventually, what stands out is the uniqueness and being precise in your business offers, rather than making tall claims and then falling short of those promises.

Proof reading:
Now that you have become a written your blog it becomes mandatory for you to proof read the matter and for that you can acquire help of your close acquaintances such as your colleague or a friend,  who has time and importantly proficiency in language to proof read the matter in the blog you have written. You can even yourself proof read the matter, set  it aside for some time, say for few hours, then come back and go through it with fresh mind.
You can also hire a proof reader as it will definitely help in getting constructive inputs which will only improve the quality of the blog.

For more information visit: Global SEO Training Institute